Majella O'Neill Collins

Project Overview
Majella O'Neill Collins needed a sophisticated digital platform that would not only showcase her artwork but also tell her story as an artist. The project required a multifaceted approach - developing a visually stunning portfolio that highlighted her paintings while giving equal importance to her biography and artistic journey. The client needed a solution that would centralize her online presence, increase visibility in the art community, and ultimately drive sales without additional marketing expenditure.
The implementation featured a Webflow CMS to manage multiple content types, including blog posts, publications, and paintings catalog. The architecture was designed for optimal SEO performance, with custom code solutions to enhance the user experience beyond standard Webflow capabilities. Finsweet components were integrated for advanced CMS functionality, particularly evident on the paintings catalog page where visitors can browse and filter artwork effectively.

Key Features
A comprehensive Webflow CMS implementation allowing the client to independently manage her blog, publications, and painting catalog with intuitive organization of content types.
- Custom taxonomies for artwork categorization by medium, size, and themes
- Automated image optimization for gallery displays
- Integrated e-commerce framework ready for direct sales activation
A narrative-driven design structure that weaves the artist's biography throughout the site, creating context for her work and enhancing visitor engagement.
- Chronological presentation of artistic development
- Integration of personal history with artwork evolution
- Strategically placed biographical elements that guide visitors through the artistic journey
Results
The website has generated substantial painting sales without additional marketing investment, purely through organic search and improved online visibility.
Key Metrics:
- Significant monthly viewership from targeted art audiences
- Multiple painting sales directly attributed to website discovery
- Reduction in dependency on gallery representation for sales
The platform successfully consolidates the artist's online presence, creating a cohesive brand identity and professional digital portfolio.
Key Metrics:
- Comprehensive representation of artistic vision and history
- Centralized repository for media coverage and exhibitions
- Strengthened professional credibility in the art community

Wesołe Motylki

Project Overview
Wesołe Motylki kindergarten and nursery required a professional digital presence that would serve multiple audiences - prospective parents considering enrollment, current parents needing information, and the educational community. The project involved creating a complete digital ecosystem from scratch, including custom visual identity elements like icons and logo design.
The core requirement was to standardize and digitize the application process for new enrollments, making it more accessible for parents and efficient for staff. Additionally, the kindergarten needed a platform to share educational content for parents and announce events and news. The website architecture was built around these dual needs - providing essential service information while functioning as an ongoing communication channel.
Special attention was given to user experience design, ensuring that the enrollment process was intuitive and straightforward. The visual design incorporated child-friendly elements while maintaining professional credibility, with all graphic assets custom-created specifically for this project.

Key Features
A complete visual system including custom-designed logo, icons, and graphic elements that create a cohesive, child-friendly brand identity.
- Original illustrations that reflect educational philosophy
- Consistent visual language throughout digital and print materials
- Age-appropriate design that appeals to both children and parents
A streamlined digital enrollment system that standardized the application process and improved administrative efficiency.
- Intuitive application forms optimized for conversion
- Back-end organization of applicant information
- Automated communication workflow for enrollment steps
Results
The website has generated hundreds of views with multiple daily enrollment inquiries, significantly expanding the kindergarten's reach.
Key Metrics:
- Substantial daily traffic verified through Google Analytics
- High conversion rate from visitors to application submissions
- Expanded geographic reach for new enrollments
Successful knowledge transfer allowing the client to independently manage and update website content as needed.
Key Metrics:
- Comprehensive training program completed
- Regular content updates performed by staff without external assistance
- Sustainable long-term content strategy implementation

Euro Concrete

Project Overview
Euro Concrete, an established Irish construction company, required a complete website overhaul to improve their digital presence and search engine visibility. The project involved a comprehensive redesign to modernize their online presentation while substantially expanding their service descriptions to reflect their growing capabilities.
The initial scope evolved considerably during development, transforming from a handful of core services to dozens of specialized offerings, each requiring detailed explanation and visual presentation. This scope expansion presented a significant challenge in maintaining design coherence and information architecture integrity while accommodating new content.
Rather than implementing a CMS solution, which would have been standard practice, budget constraints led to a manual approach for page creation. This required meticulous attention to detail and consistency across all service pages. The implementation strategy focused heavily on technical SEO optimization, with special attention to metadata, schema markup, and page speed performance.

Key Features
An expandable framework allowing the seamless addition of new service pages while maintaining site-wide consistency and navigational logic.
- Hierarchical service categorization
- Cross-linking between related services
- Standardized template structure for rapid deployment of new offerings
A rigorous implementation of search engine optimization techniques resulting in perfect technical SEO scores and improved search rankings.
- Advanced metadata implementation
- Perfect Lighthouse performance scores
- Mobile optimization with responsive design principles
Results
The website achieved perfect SEO scores with exceptional page speed metrics, dramatically improving the company's digital visibility.
Key Metrics:
- 100% SEO score in technical audits
- Top-tier page performance measurements
- Improved ranking for target keywords in geographic market
The implementation of dedicated communication channels, including WhatsApp integration, improved client engagement and inquiry response times.
Key Metrics:
- Streamlined inquiry process
- Reduced response time for customer communications
- Improved conversion from inquiry to project discussion

Popraw CV

Project Overview
Popraw CV was established by an experienced recruiter seeking to help job seekers improve their employment prospects through professional CV enhancement services. This early-career project involved creating a comprehensive digital identity for a service-based business, with particular focus on converting visitors into paying clients.
The primary challenge was creating a clear presentation of relatively intangible services, requiring careful attention to service description, value proposition clarity, and trust-building elements. The technical implementation required integration with external services including Stripe for payment processing and Calendly for appointment scheduling.
The project scope extended beyond website development to include creation of the complete brand identity package - logo design, iconography, social media visual assets, and online advertising materials. This required a holistic approach to visual design to ensure consistency across all customer touchpoints. The site architecture prioritized clear conversion paths with strategically placed calls-to-action and simplified user journeys.

Key Features
A seamless integration of third-party services including Stripe for payment processing and Calendly for scheduling consultations.
- Streamlined checkout process
- Automated appointment booking
- Secure payment handling
A comprehensive visual identity including custom logo, icons, social media assets, and Google Ads creative materials.
- Consistent brand presentation across platforms
- Professional visual language establishing credibility
- Coordinated marketing assets for multichannel promotion
Results
The website successfully converts visitors into paying clients, validating both the business model and the implementation strategy.
Key Metrics:
- Consistent service bookings generated through the website
- Successful payment processing through integrated systems
- Positive user feedback on booking experience
The comprehensive branding and marketing approach created a professional, trustworthy image essential for a service business.
Key Metrics:
- Strong brand recognition across digital touchpoints
- Effective performance of Google marketing campaigns
- Professional perception among target clients

Kapibara Bistro

Project Overview
Kapibara Bistro, an established and popular catering service in Poland, required a digital presence that would match their premium market positioning while generating new business inquiries. The project focused on creating a website that would reflect the sophisticated nature of their catering services through elegant, minimalist design.
The implementation utilized Relume starter templates customized with the Finsweet Client-First approach, ensuring both aesthetic appeal and technical efficiency. Given the client's existing popularity and reputation, the website needed to serve primarily as a lead generation tool rather than an extensive portfolio, with special attention to form functionality for catering inquiries.
The design approach emphasized visual space, typography, and subtle animations to create a premium feel that would resonate with their target market. Technical implementation prioritized search engine optimization to improve visibility for location-specific catering queries, with careful attention to metadata, schema markup, and mobile performance.

Key Features
A deliberately restrained design approach that uses negative space, typography, and subtle interactions to convey premium positioning.
- Sophisticated visual hierarchy maintaining focus on key messages
- Strategic use of whitespace to enhance content importance
- Subtle animations reinforcing quality positioning
A streamlined contact system designed specifically to capture detailed catering requests efficiently.
- Carefully crafted form fields capturing essential event details
- Optimized conversion path from interest to inquiry
- Mobile-friendly input methods for on-the-go inquiries
Results
The website successfully translates the premium positioning of the catering service into a sophisticated digital experience.
Key Metrics:
- Professional online representation aligned with service quality
- Consistent visual language reinforcing brand values
- Strategic foundation for search visibility
The website serves as an effective channel for new business inquiries through optimized search presence and inquiry forms.
Key Metrics:
- Targeted visibility for catering-related searches
- Streamlined path to inquiry submission
- Quality lead capture through structured form design

The Italian Fellas

Project Overview
The Italian Fellas, a catering business based in Sydney, needed to establish their digital presence to increase visibility and generate new business inquiries. As one of my early website development projects, it presented the challenge of creating a complete digital identity for a service business with limited existing online assets.
The project scope extended beyond website development to include comprehensive content creation - from photography of food and services to the writing of all website copy. The implementation used the Client-First methodology to ensure a clean, maintainable codebase with excellent performance characteristics.
Special attention was given to search engine optimization, with the specific goal of achieving top rankings for targeted local catering-related search terms in the Sydney market. The design approach prioritized visual presentation of food and services, with custom photography serving as the primary communication medium to showcase the quality and style of their catering offerings.

Key Features
A turnkey content solution including professional photography and copywriting services that eliminated the client's need to produce materials.
- Custom food and service photography
- Strategic copywriting targeting key customer personas
- Consistent tone of voice throughout all content elements
A focused search optimization approach targeting Sydney-specific catering keywords to maximize local market visibility.
- Location-specific keyword implementation
- Local business schema markup
- Geographic targeting parameters
Results
The website achieved top search rankings for targeted catering terms in the Sydney market, fulfilling a primary client objective.
Key Metrics:
- Top positioning for key local search terms
- Strong geographical relevance signals
- Competitive visibility in the local catering market
The website has successfully generated a consistent stream of catering inquiries, directly contributing to business growth.
Key Metrics:
- Regular inbound inquiries through the website
- Geographic expansion of client base
- Positive attribution of new business to online discovery

Coś Pysznego

Project Overview
Coś Pysznego presented a unique challenge: creating a unified digital strategy for two distinct but complementary business operations. The client operates both a children's animation and event service and is launching a coffee shop with catering options, requiring a website that would effectively represent both sides of the business while maintaining brand coherence.
My involvement extended beyond website development to include comprehensive business strategy consultation, helping the client conceptualize how these different services could complement each other and share a digital platform effectively. This strategic work included identifying opportunities for cross-promotion and service bundling between the animation services and catering options.
The implementation includes integration with third-party services including Make and Google Sheets to create a functional online ordering system. The project scope also encompassed creation of complete brand assets including icons, logos, promotional posters, and marketing content to establish a consistent visual identity across both business operations.

Key Features
A strategically designed architecture that effectively showcases two distinct business operations while maintaining brand cohesion.
- Intuitive navigation between different service categories
- Unified visual language across diverse offerings
- Strategic cross-promotion between complementary services
Advanced third-party integrations with Make and Google Sheets creating an operational back-end for order management.
- Automated order processing workflow
- Centralized information management
- Scalable structure to accommodate business growth
Results
The development of a cohesive visual and messaging system that successfully unites distinct business operations under one brand.
Key Metrics:
- Consistent brand presentation across diverse services
- Effective communication of complex business offerings
- Strong foundation for business expansion
The implementation of integrated systems streamlining order management and customer communications across business lines.
Key Metrics:
- Reduction in manual administrative processes
- Improved customer communication workflow
- Scalable foundation for business growth
